Question
To ask the Minister for the Cabinet Office, what assessment has been made of the extent to which the Be Ready campaign duplicates existing emergency preparedness communications delivered by local authorities, emergency services, utility providers and othe
Answer
We have worked with more than five hundred partner organisations across the UK to develop guidance and communications for the Be Ready campaign. These partners include local authorities, emergency services, charities, and businesses, to ensure the Be Ready campaign builds on existing guidance and meets communities’ needs. These partners have signed-up to share messaging within their networks, demonstrating that this guidance is complementary to existing emergency preparedness communications delivered by other organisations.
Verdict: GREEN (80/100)
The question asked for the department's view on whether the Be Ready campaign duplicates existing work or complements it. The reply answers this directly: it says the campaign is complementary and backs that with concrete examples, including work with over 500 partners such as local authorities and emergency services, guidance built on existing material, and partners sharing the messaging through their own networks. The reply does not measure how much the campaign overlaps with other work, but the question did not ask for that, so the answer is clear and committed.
How we got there
| Question item | Coverage | Specificity | Rationale |
|---|---|---|---|
| What is the department's assessment or view of the extent to which the Be Ready campaign duplicates existing emergency preparedness communications delivered by local authorities, emergency services, utility providers and others? | Addressed | Direct | The reply gives the department's position that Be Ready is complementary rather than duplicative, supported by concrete evidence: work with over 500 partners including local authorities and emergency services, guidance built on existing material, and partners sharing the messaging through their own networks. It does not quantify the degree of overlap, but the question asks for the department's view, which the reply states directly. |